Armstrong SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 853

SWOT Analysis of Armstrong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Telephone Communications



Tagline/ Slogan

One wire. Infinite Possibilities.


commitment to quality, reliable service and its investment in dedicated employees



Rural markets, Virginia

Target Group

Operates as a local exchange carrier in rural markets.


Cost effective, clarity and reliability in telephone services

SWOT Analysis


1. Greater clarity and reliability than cell phone service

2. Anywhere calling with cheaper rates
3. Convenience of Caller ID on TV
4. Free 24/7 customer support is convenient for customers

5. The company has over 2000 employees

6. The parent company has operations in Broadband, Telephone, Security,  Real Estate, Foods & Electronics


1. Independent companies difficult to coordinate and manage

2. Low brand awareness and limited geographic reach compared to big global brands


1. Expansion through local carriers
2.Other than residential and commercial customers nearby customers can be targeted

3. More marketing and branding exercises can increase brand recall


1. Threat from existing competitors is a concern

2. Increasing costs of operations can reduce profits

3. Many substitute options for customers can reduce market share



1. Vodafone
2. AT&T
3. Acacia Communications

4. PEG Bandwidth

5. Twilio

6. American Wireless

The table above concludes the Armstrong SWOT analysis along with its marketing and brand parameters.


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