123.Net SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2302

SWOT analysis of 123.Net analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 123.Net SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 123.Net to benchmark its business & performance as compared to the competitors and industry. 123.Net is one of the leading brands in the telecom service providers sector. The table below also lists the top 123.Net competitors and elaborates 123.Net market segmentation, target group, positioning & Unique Selling Proposition (USP).

123.Net SWOT, Competitors, Marketing STP & Brand analysis Table
123.Net Brand Analysis
Parent Company

LECMI Inc., Internet 123 Inc.


Internet access, colocation, IP transport, private networking solutions


Telecom Service Providers

Tagline/ Slogan

Let Us Light Your Building with Fiber


Connectivity and high capacity of bandwidth

123.Net STP

Individuals, corporates, businesses

Target Group

Businesses and enterprises


Premium service provider at competitive price

123.Net SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 123.Net. Strengths are:

1. Largest network in Michigan, US
2. Premium voice, data, and colocation infrastructure services at competitive price
3. 99% network uptime shows its good infrastructure
4. With fiber swaps and acquisitions expansion of bandwidth support in core hubs like metro Detroit, Lansing, Grand Rapids

5. The company offers services like Fixed line telephone, Internet service provider, Fixed wireless, data center colocation


Here are the weaknesses in the 123.Net SWOT Analysis:

1. Low human resource to handle growth

2. The brand has limited awareness as compared to global brands


Following are the Opportunities in 123.Net SWOT Analysis:

1. Wireless subscribers growth driven by growth of 3G networks and services
2. Demand for high bandwidth applications and services
3. Unending need for broadband access to content and speed


The threats in the SWOT Analysis of 123.Net are as mentioned:

1. Decreasing fixed line subscriber
2. Persistent security challenges
3. New business models emerging among both traditional and new players

123.Net Competition

Below are the top 3 123.Net competitors:

1. AT&T
2. Doner company
3. Lear corporation

The brandguide table above concludes the 123.Net SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 123.Net. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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