123.Net SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1929

SWOT Analysis of 123.Net with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

LECMI Inc., Internet 123 Inc.


Internet access, colocation, IP transport, private networking solutions


Telecom Service Providers

Tagline/ Slogan

Let Us Light Your Building with Fiber


Connectivity and high capacity of bandwidth

123.Net STP


Individuals, corporates, businesses

Target Group

Businesses and enterprises


Premium service provider at competitive price

123.Net SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 123.Net :

1. Largest network in Michigan, US
2. Premium voice, data, and colocation infrastructure services at competitive price
3. 99% network uptime shows its good infrastructure
4. With fiber swaps and acquisitions expansion of bandwidth support in core hubs like metro Detroit, Lansing, Grand Rapids

5. The company offers services like Fixed line telephone, Internet service provider, Fixed wireless, data center colocation


1. Low human resource to handle growth

2. The brand has limited awareness as compared to global brands


1. Wireless subscribers growth driven by growth of 3G networks and services
2. Demand for high bandwidth applications and services
3. Unending need for broadband access to content and speed


1. Decreasing fixed line subscriber
2. Persistent security challenges
3. New business models emerging among both traditional and new players

123.Net Competition


Below are the 3 main 123.Net competitors :

1. AT&T
2. Doner company
3. Lear corporation

The brandguide table above concludes the 123.Net SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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