Afrihost SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2167

SWOT analysis of Afrihost analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Afrihost SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Afrihost to benchmark its business & performance as compared to the competitors and industry. Afrihost is one of the leading brands in the telecom service providers sector. The table below also lists the top Afrihost competitors and elaborates Afrihost market segmentation, target group, positioning & Unique Selling Proposition (USP).

Afrihost SWOT, Competitors, Marketing STP & Brand analysis Table
Afrihost Brand Analysis
Parent Company

Afrihost

Category

ADSL, Broadband Services, Web Hosting, Internet peripherals

Sector

Telecom Service Providers

Tagline/ Slogan

-

USP

Great customer service

Afrihost STP
Segment

Individual, businesses, corporates

Target Group

Individuals, corporates, businesses

Positioning

Great services/ quick response at affordable prices

Afrihost SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Afrihost. Strengths are:

1. Great services at great prices
2. Strong word of mouth (customer as brand ambassadors who spread the word about Afrihost)
3. Efficient/quick customer support

4. The products and services include ADSL, Broadband Services, Web Hosting, Internet Peripherals

5. The company has been recognized with many awards and ISP of the Year

6. Tie-up with MTN boosted the business operations

Weaknesses

Here are the weaknesses in the Afrihost SWOT Analysis:

1. Limited geographic reach and technical expertise as compared to big global brands
2. The market share growth of the company is lower than many big international brands

Opportunities

Following are the Opportunities in Afrihost SWOT Analysis:

1. Growth potential with penetration rate still below regional average
2. Large parts of Africa have gained access to international fibre bandwidth
3. Wholesale price of internet bandwidth reduced and cost savings will pass to retail level as well

Threats

The threats in the SWOT Analysis of Afrihost are as mentioned:

1. Saturation in mobile phones market
2. Market poses risks for foreign investors
3. Poor fixed network infrastructure

Afrihost Competition
Competitors

Below are the top 3 Afrihost competitors:

1. Telkom
2. Webafrica
3. Cybersmart

The brandguide table above concludes the Afrihost SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Afrihost. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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