Afrihost SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1268

SWOT Analysis of Afrihost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



ADSL, Broadband Services, Web Hosting, Internet peripherals



Tagline/ Slogan



Great customer service



Individual, businesses, corporates

Target Group

Individuals, corporates, businesses


Great services/ quick response at affordable prices

SWOT Analysis


1. Great services at great prices
2. Strong word of mouth (customer as brand ambassadors who spread the word about Afrihost)
3. Efficient/quick customer support

4. The products and services include ADSL, Broadband Services, Web Hosting, Internet Peripherals

5. The company has been recognized with many awards and ISP of the Year

6. Tie-up with MTN boosted the business operations


1. Limited geographic reach and technical expertise as compared to big global brands
2. The market share growth of the company is lower than many big international brands


1. Growth potential with penetration rate still below regional average
2. Large parts of Africa have gained access to international fibre bandwidth
3. Wholesale price of internet bandwidth reduced and cost savings will pass to retail level as well


1. Saturation in mobile phones market
2. Market poses risks for foreign investors
3. Poor fixed network infrastructure



1. Telkom
2. Webafrica
3. Cybersmart

The table above concludes the Afrihost SWOT analysis along with its marketing and brand parameters.


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