Atlantic Broadband SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1768

SWOT analysis of Atlantic Broadband analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Atlantic Broadband SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Atlantic Broadband to benchmark its business & performance as compared to the competitors and industry. Atlantic Broadband is one of the leading brands in the telecom service providers sector. The table below also lists the top Atlantic Broadband competitors and elaborates Atlantic Broadband market segmentation, target group, positioning & Unique Selling Proposition (USP).

Atlantic Broadband SWOT, Competitors, Marketing STP & Brand analysis Table
Atlantic Broadband Brand Analysis
Parent Company



TV, Internet And Phone Services


Telecom Service Providers

Tagline/ Slogan

What You Want. Instantly


Reliable and Fast local service

Atlantic Broadband STP

Western Pennsylvania, Miami, Maryland/Delaware and South Carolina

Target Group

Residential and Business Communities


Servicing by being the best in the industry

Atlantic Broadband SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Atlantic Broadband. Strengths are:

1. Bundle pricing in its offers is attractive fir customers
2. Reliable Services and fast local support
3. First to market the game changing multi-screen digital entertainment service from TIVO
4. Availability across a vast region

5. Products and services include Cablecasting, Broadband Internet, VoIP


Here are the weaknesses in the Atlantic Broadband SWOT Analysis:

1. Might lose the first movers advantage
2. Newer technology adoption and low branding through social media would affect brand


Following are the Opportunities in Atlantic Broadband SWOT Analysis:

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


The threats in the SWOT Analysis of Atlantic Broadband are as mentioned:

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions of bigger brand would weaken its presence

Atlantic Broadband Competition

Below are the top 3 Atlantic Broadband competitors:

1. Verizon
2. AT&T
3. Frontier Communications

The brandguide table above concludes the Atlantic Broadband SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Atlantic Broadband. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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