Atlantic Broadband SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 967

SWOT Analysis of Atlantic Broadband with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlantic Broadband

Parent Company



TV, Internet And Phone Services



Tagline/ Slogan

What You Want. Instantly


Reliable and Fast local service



Western Pennsylvania, Miami, Maryland/Delaware and South Carolina

Target Group

Residential and Business Communities


Servicing by being the best in the industry

SWOT Analysis


1. Bundle pricing in its offers is attractive fir customers
2. Reliable Services and fast local support
3. First to market the game changing multi-screen digital entertainment service from TIVO
4. Availability across a vast region

5. Products and services include Cablecasting, Broadband Internet, VoIP


1. Might lose the first movers advantage
2. Newer technology adoption and low branding through social media would affect brand


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions of bigger brand would weaken its presence



1. Verizon
2. AT&T
3. Frontier Communications

The table above concludes the Atlantic Broadband SWOT analysis along with its marketing and brand parameters.


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