Brandenburg Telephone Company SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 859

SWOT Analysis of Brandenburg Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brandenburg Telephone Company

Parent Company

Brandenburg Telecom LLC


TV, Phone and Internet


Telecom Service Providers

Tagline/ Slogan

Your choice for communications


Traditional telephone Service

Brandenburg Telephone Company STP


TV, internet services

Target Group

Residential and Business Communities


Upholding The Traditional system of communication

Brandenburg Telephone Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brandenburg Telephone Company :

1. E-billing services gives convenient options to customers
2. Bundle pricing attracts customers through options
3. Advertisement offerings
4. Dial up And DSL internet connections and  Digital Video all on the same line


1. Geographically not as big as global competitors
2. Dial up is going extinct
3. Competitor movement is very fast reducing market share


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Brandenburg Telephone Company Competition


Below are the 3 main Brandenburg Telephone Company competitors :

1. Century Link
2. Qwest
3. Verizon

The brandguide table above concludes the Brandenburg Telephone Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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