Bright House Networks SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1237

SWOT Analysis of Bright House Networks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bright House Networks

Parent Company

Advance Publications


TV, Telephone, Internet and Home Security



Tagline/ Slogan

The Price Soldier


Unique pricing for the customers by the customers



Florida, Michigan, Alabama, Indiana and California

Target Group

Residential and Business Communities


Price Customization and value addition

SWOT Analysis


1. Unique Pricing methodology gives customers options
2. Managing voice mails and program features
3. Seasonal offerings offer attractive services to customers
4. A wider social media connection

5. The company serves approx 2 million customers


1. Might incur losses on the pricing methods adopted
2. Low geographic presence can affect the brand presence
3. Competitor using high end optical fiber giving direct access


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions



1. AT&T
2. Verizon
3. Century Link

The table above concludes the Bright House Networks SWOT analysis along with its marketing and brand parameters.


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