Bright House Networks SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1848

SWOT analysis of Bright House Networks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bright House Networks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bright House Networks to benchmark its business & performance as compared to the competitors and industry. Bright House Networks is one of the leading brands in the telecom service providers sector. The table below also lists the top Bright House Networks competitors and elaborates Bright House Networks market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bright House Networks SWOT, Competitors, Marketing STP & Brand analysis Table
Bright House Networks Brand Analysis
Parent Company

Advance Publications

Category

TV, Telephone, Internet and Home Security

Sector

Telecom Service Providers

Tagline/ Slogan

The Price Soldier

USP

Unique pricing for the customers by the customers

Bright House Networks STP
Segment

Florida, Michigan, Alabama, Indiana and California

Target Group

Residential and Business Communities

Positioning

Price Customization and value addition

Bright House Networks SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bright House Networks. Strengths are:

1. Unique Pricing methodology gives customers options
2. Managing voice mails and program features
3. Seasonal offerings offer attractive services to customers
4. A wider social media connection

5. The company serves approx 2 million customers

Weaknesses

Here are the weaknesses in the Bright House Networks SWOT Analysis:

1. Might incur losses on the pricing methods adopted
2. Low geographic presence can affect the brand presence
3. Competitor using high end optical fiber giving direct access

Opportunities

Following are the Opportunities in Bright House Networks SWOT Analysis:

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

The threats in the SWOT Analysis of Bright House Networks are as mentioned:

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Bright House Networks Competition
Competitors

Below are the top 3 Bright House Networks competitors:

1. AT&T
2. Verizon
3. Century Link

The brandguide table above concludes the Bright House Networks SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bright House Networks. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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