Bright House Networks SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1417
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SWOT Analysis of Bright House Networks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bright House Networks

Parent Company

Advance Publications

Category

TV, Telephone, Internet and Home Security

Sector

Telecom Service Providers

Tagline/ Slogan

The Price Soldier

USP

Unique pricing for the customers by the customers

Bright House Networks STP

Segment

Florida, Michigan, Alabama, Indiana and California

Target Group

Residential and Business Communities

Positioning

Price Customization and value addition

Bright House Networks SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bright House Networks :

1. Unique Pricing methodology gives customers options
2. Managing voice mails and program features
3. Seasonal offerings offer attractive services to customers
4. A wider social media connection

5. The company serves approx 2 million customers

Weaknesses

1. Might incur losses on the pricing methods adopted
2. Low geographic presence can affect the brand presence
3. Competitor using high end optical fiber giving direct access

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Bright House Networks Competition

Competitors

Below are the 3 main Bright House Networks competitors :

1. AT&T
2. Verizon
3. Century Link


The brandguide table above concludes the Bright House Networks SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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