Bright House Networks SWOT Analysis, USP & Competitors

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SWOT Analysis of Bright House Networks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bright House Networks

Parent Company

Advance Publications

Category

TV, Telephone, Internet and Home Security

Sector

Telecommunications

Tagline/ Slogan

The Price Soldier

USP

Unique pricing for the customers by the customers

STP

Segment

Florida, Michigan, Alabama, Indiana and California

Target Group

Residential and Business Communities

Positioning

Price Customization and value addition

SWOT Analysis

Strengths

1. Unique Pricing methodology gives customers options
2. Managing voice mails and program features
3. Seasonal offerings offer attractive services to customers
4. A wider social media connection

5. The company serves approx 2 million customers

Weaknesses

1. Might incur losses on the pricing methods adopted
2. Low geographic presence can affect the brand presence
3. Competitor using high end optical fiber giving direct access

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. AT&T
2. Verizon
3. Century Link


The table above concludes the Bright House Networks SWOT analysis along with its marketing and brand parameters.

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