Buckeye Tel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 771

SWOT Analysis of Buckeye Tel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buckeye Tel

Parent Company

Buckeye Tel


Cable TV, broadband internet, dial-up internet, wi-fi hotspots, digital voice



Tagline/ Slogan

Life is better with buckeye


Making life easier while a whole range of products



Cable TV and telecom

Target Group

Individuals, small and medium business/enterprise


Provider of whole home solution

SWOT Analysis


1. Diverse workforce and skilled expert management
2. Excellent customer service support
3. Provide whole home Solution at one point
4. Regionally a well renowned brand in the US


1. Limited geography & market share compared to big players
2.Brand is not as established as prominent global players


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions



1. Comcast cable
2. Rapid Communications
3. Sportskool

The table above concludes the Buckeye Tel SWOT analysis along with its marketing and brand parameters.


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