Comporium SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 773

SWOT Analysis of Comporium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



TV, Phone, Internet and Security monitoring



Tagline/ Slogan

Make it local


Providing all services at retail level



York, Lancaster, Lexington, Saluda, Edgefield, Orangeburg and Aiken

Target Group

Residential and Business Communities


Providing next generation services

SWOT Analysis


1. Providing services at wholesale and retail level
2. Provides complete business communications equipment
3. Major investment in Home Telephone
4. Invested in Data center services

5. Wireless security provider too with a strong presence in the region

6. Over 1000+ employees in the company


1. Competitors have more advanced technologies
2. The brand has low market share compared to big players
3. Business reach is restricted as compared to big brands


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions



1. Satellite Country
2. AT&T
3. Dishnet

The table above concludes the Comporium SWOT analysis along with its marketing and brand parameters.


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