Cordova Telephone Cooperative SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1132
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SWOT Analysis of Cordova Telephone Cooperative with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cordova Telephone Cooperative

Parent Company

Cordova Telephone Cooperative

Category

TV, Telephone and Internet

Sector

Telecommunications

Tagline/ Slogan

Everything is faster on fiber

USP

Competitive pricing

STP

Segment

TV & telecommunication in the US

Target Group

Residential and Business Communities

Positioning

Quality expansion

SWOT Analysis

Strengths

1. Pricing has been a positive aspect as compared to the competitors
2. Service is laudable as it is focused on customer requirements
3. Dedicated Board members and employees
4. Variety and quality in products and services

5. CSR activities are an added value addition for the brand

6. Close to 1.5 million customers across almost all US states

Weaknesses

1. Competitors have better reach in the service areas
2. Expansion plan are weaker than global players
3. Low brand awareness compared to leading players

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Verizon
2. Brandenburg
3. AT&T


The table above concludes the Cordova Telephone Cooperative SWOT analysis along with its marketing and brand parameters.

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