DeltaCom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 791

SWOT Analysis of DeltaCom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

EarthLink Business


IT Services



Tagline/ Slogan

Harnessing technology to empower people and services


Cloud security



Telecommunications in the US

Target Group

Business Communities


Complete IT solution provider

SWOT Analysis


1. Evolved Culture within company
2. Complete solution provider
3. Cloud security gives the customer a sense of satisfaction
4. In trend with technology development

5. The company has over 2000 employees

6. Products & services offered are Landline Telephone Service, Internet Service, Frame Relay, ATM


1. Extreme volatility in the industry and many competitors in the line
2. The company has limited market share & low presence as compared to global players


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions



1. Verizon
2. AT&T
3. ConnectIT

The table above concludes the DeltaCom SWOT analysis along with its marketing and brand parameters.


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