Dunbarton Telephone Company SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1067
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SWOT Analysis of Dunbarton Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dunbarton Telephone Company

Parent Company

Dunbarton Telephone Company

Category

TV and Telephone

Sector

Telecom Service Providers

Tagline/ Slogan

Reliable to your doorstep

USP

Among the first telephone companies

Dunbarton Telephone Company STP

Segment

Telecommunication services in US

Target Group

Residential and Business Communities

Positioning

Old and Trustworthy

Dunbarton Telephone Company SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dunbarton Telephone Company :

1. Trust is very high with customers
2. Single owned venture shows high stability 
3. Changing with changing times shows adaptibility
4. Dedication to few specific areas

Weaknesses

1. Few services to offer and Social media marketing is low
2. Low expansion and less market share of the brand

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Dunbarton Telephone Company Competition

Competitors

Below are the 3 main Dunbarton Telephone Company competitors :

1. Verizon
2. Paracomm Communications
3. Gemini Telemanagement systems


The brandguide table above concludes the Dunbarton Telephone Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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