Fairpoint Communications SWOT Analysis, USP & Competitors

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SWOT Analysis of Fairpoint Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fairpoint Communications

Parent Company

Fairpoint Communications


Telephone, TV, Internet and Energy



Tagline/ Slogan

Your communication solution is here.


Tailoring the experience for the customers




Target Group

Residential, Business and Government sectors


100 years of trusted service

SWOT Analysis


1. Strong service and trust since its inception
2. One of the largest network in USA especially in the rural areas
3. Superior network through both traditional and IP based services
4. Best in class customer experience

5. Over 3000+ employees in the organization

6. Broadband Internet services, Local wireline, Cable Television are the services offered


1. The brand has a limited market share compared to global players

2. Low brand awareness compared to bigger players especially after its bankruptcy


1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. Increasing geographic reach can increase brand presence


1. Increasing competition can reduce market share

2. High operating costs and investments required for the company

3. Govt policies and fluctuating economic scenarios



1. CC communications
2. AT&T
3. ConnectIT

The table above concludes the Fairpoint Communications SWOT analysis along with its marketing and brand parameters.


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