General Communication Inc SWOT Analysis, USP & Competitors

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SWOT Analysis of General Communication Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Communication Inc

Parent Company

General Communication


Paging, 911 emergency systems



Tagline/ Slogan

Your safety is our business


Dedicated service for communications equipment




Target Group

Residential and Business communities


Superior servicing

SWOT Analysis


1. Efficient console and dispatch centers
2. First to promote 2 way radio communications
3. Diverse paging products
4. Engaging in mobile service vehicles

5. Growing customer base with over 1500+ employees

6. Its services include cable television service, Internet access, and Wireline (networking) and cellular telephone


1. Financial fluctuations have been a concern for the brand
2. Limited geographic presence means low market share


1. LTE connected devices practices
2. Integration with GPS
3. Acquisition of smaller players and geographic expansion


1. Security and safety is a concern
2. Intense competition from communication services
3. Expensive equipments and increasing operational costs



1. Swiss Phone
2. Long range Systems
3. Motorola solutions

The table above concludes the General Communication Inc SWOT analysis along with its marketing and brand parameters.


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