Granite State Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 774

SWOT Analysis of Granite State Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Granite State Communications

Parent Company

Granite State Communications


Internet, Telephone and Fiber optics



Tagline/ Slogan

Reliable neighbors


Fiber optic technology



Telecommunication and internet

Target Group

Individuals and business communities


Quality and Value added services

SWOT Analysis


1. Migrating to fiber optic technology from GSC
2. Confinement to few but quality services
3. Special offerings for the customers
4. User friendly interface which is a benefit

5. Competitively priced which attracts customer base

6. Since 1877- strong brand legacy in US


1. Little brand recognition and awareness compared to big players
2. Despite legacy, low market share


1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More advertising and brand awareness would help increase


1. Security and safety is a concern
2. Intense competition from communication services
3. Fluctuating economic scenario and recessions



1. Verizon
2. Bradenburg
3. AT&T

The table above concludes the Granite State Communications SWOT analysis along with its marketing and brand parameters.


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