Granite State Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 962
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SWOT Analysis of Granite State Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Granite State Communications

Parent Company

Granite State Communications

Category

Internet, Telephone and Fiber optics

Sector

Telecom Service Providers

Tagline/ Slogan

Reliable neighbors

USP

Fiber optic technology

Granite State Communications STP

Segment

Telecommunication and internet

Target Group

Individuals and business communities

Positioning

Quality and Value added services

Granite State Communications SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Granite State Communications :

1. Migrating to fiber optic technology from GSC
2. Confinement to few but quality services
3. Special offerings for the customers
4. User friendly interface which is a benefit

5. Competitively priced which attracts customer base

6. Since 1877- strong brand legacy in US

Weaknesses

1. Little brand recognition and awareness compared to big players
2. Despite legacy, low market share

Opportunities

1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More advertising and brand awareness would help increase

Threats

1. Security and safety is a concern
2. Intense competition from communication services
3. Fluctuating economic scenario and recessions

Granite State Communications Competition

Competitors

Below are the 3 main Granite State Communications competitors :

1. Verizon
2. Bradenburg
3. AT&T


The brandguide table above concludes the Granite State Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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