ICBS SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1210

SWOT Analysis of ICBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Real time monitoring, networking and solutions


Telecom Service Providers

Tagline/ Slogan



Complete solutions in telecommunication and networking



Telecommunications and networking

Target Group

Business Communities


Efficient service provider

ICBS SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ICBS :

1. Providing attention and quality service to customers
2. Provides custom programming and equipment handling
3. Strong base of active resellers
4. Innovative human resource and skilled workforce


1. Under-developed website
2. Low brand image and recognition compared to bigger industry players
3. High Churn rate and low subscriber growth


1. Industry is wide and diverse
2. Expansion plans on the cards
3. Expanding the brand into newer geographies

4. Integration with GPS


1. Security can be breached which is a concern
2. Chances of copyright violation
3. Over dependence on technology

ICBS Competition


Below are the 3 main ICBS competitors :

1. AT&T
2. Compshore

The brandguide table above concludes the ICBS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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