Level 3 communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2551

SWOT Analysis of Level 3 communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Level 3 communications

Parent Company

Level 3 communications


Data, voice, video, security and cloud


Telecom Service Providers

Tagline/ Slogan



Innovative and efficient

Level 3 communications STP



Target Group

Business and carrier customers


New technology provider

Level 3 communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Level 3 communications :

1. Strong brand recognition
2. Increase internet and online sales
3. Growing global reach and reputation
4. Efficient service coverage

5. The company has over 11,000 + employees

6. Its products include Mobile telephony, Internet services, Content delivery

7. It has operations in North America, Latin America, Europe, and selected cities in Asia


1. The brand has limited market share due to competition
2. Needs to explore newer markets especially the emerging economies


1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More marketing and advertising alongwith geographic extension


1. Strict restrictions by govts can cause issues
2. Increasing costs of operations and high cost of technology installations
3. Safety of customers data

Level 3 communications Competition


Below are the 3 main Level 3 communications competitors :

1. Verizon
2. AT&T
3. Cincinati Bell

The brandguide table above concludes the Level 3 communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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