Level 3 communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Level 3 communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Level 3 communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Level 3 communications to benchmark its business & performance as compared to the competitors and industry. Level 3 communications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Level 3 communications competitors and includes Level 3 communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Level 3 communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Level 3 communications Brand Analysis
Parent Company

Level 3 communications


Data, voice, video, security and cloud


Telecom Service Providers

Tagline/ Slogan



Innovative and efficient

Level 3 communications STP
Level 3 communications Segmentation


Level 3 communications Target Market

Business and carrier customers

Level 3 communications Positioning

New technology provider

Level 3 communications SWOT Analysis
Level 3 communications Strengths

Below are the Strengths in the SWOT Analysis of Level 3 communications:

1. Strong brand recognition
2. Increase internet and online sales
3. Growing global reach and reputation
4. Efficient service coverage

5. The company has over 11,000 + employees

6. Its products include Mobile telephony, Internet services, Content delivery

7. It has operations in North America, Latin America, Europe, and selected cities in Asia

Level 3 communications Weaknesses

Here are the weaknesses in the Level 3 communications SWOT Analysis:

1. The brand has limited market share due to competition
2. Needs to explore newer markets especially the emerging economies

Level 3 communications Opportunities

Following are the Opportunities in Level 3 communications SWOT Analysis:

1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More marketing and advertising alongwith geographic extension

Level 3 communications Threats

The threats in the SWOT Analysis of Level 3 communications are as mentioned:

1. Strict restrictions by govts can cause issues
2. Increasing costs of operations and high cost of technology installations
3. Safety of customers data

Level 3 communications Competition

Below are the top 3 Level 3 communications competitors:

1. Verizon
2. AT&T
3. Cincinati Bell

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Level 3 communications. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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