Level 3 communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2759

SWOT analysis of Level 3 communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. Level 3 communications is one of the leading brands in the telecom service providers sector. The table below also lists the top Level 3 communications competitors and elaborates Level 3 communications segmentation, targeting, positioning & USP.

Level 3 communications

Parent Company

Level 3 communications


Data, voice, video, security and cloud


Telecom Service Providers

Tagline/ Slogan



Innovative and efficient

Level 3 communications STP



Target Group

Business and carrier customers


New technology provider

Level 3 communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Level 3 communications. Strengths are:

1. Strong brand recognition
2. Increase internet and online sales
3. Growing global reach and reputation
4. Efficient service coverage

5. The company has over 11,000 + employees

6. Its products include Mobile telephony, Internet services, Content delivery

7. It has operations in North America, Latin America, Europe, and selected cities in Asia


Here are the weaknesses in the Level 3 communications SWOT Analysis:

1. The brand has limited market share due to competition
2. Needs to explore newer markets especially the emerging economies


Following are the Opportunities in Level 3 communications SWOT Analysis:

1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More marketing and advertising alongwith geographic extension


The threats in the SWOT Analysis of Level 3 communications are as mentioned:

1. Strict restrictions by govts can cause issues
2. Increasing costs of operations and high cost of technology installations
3. Safety of customers data

Level 3 communications Competition


Below are the top 3 Level 3 communications competitors:

1. Verizon
2. AT&T
3. Cincinati Bell

The brandguide table above concludes the Level 3 communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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