Matrix Business Technologies SWOT Analysis, USP & Competitors

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SWOT Analysis of Matrix Business Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Matrix Business Technologies

Parent Company

Impact Telecom


Voice, data and internet



Tagline/ Slogan

Better service. Better Options. Better Value


Unique division for residential services




Target Group

Residential and business communities


Offerings of comprehensive suite of voice and data services

SWOT Analysis


1. They offer conferencing and are highly recognized
2. Direct to customer business model
3. Offers Network Services like T1 Velocity Packages, Business Class Internet Access, Voice T-1, Integrated T-1 Bundles, DSL Broadband, IP VPN, Frame Relay etc
4. Growing mobile and internet customer base

5. Scaling both residential and business segments differently


1. The brand is restricted to a few areas as compared to big players
2. Limited market share of the brand owing to tough competition


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Costs of operations are increasing and demands huge investments
2. Newer technologies evolving each day
3Competition is getting stronger by acquisitions



1. AT&T
2. Verizon
3. CenturyLink


The table above concludes the Matrix Business Technologies SWOT analysis along with its marketing and brand parameters.


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