Midcontinent Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 679

SWOT Analysis of Midcontinent Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Midcontinent Communications

Parent Company

Midcontinent Media and Comcast


TV, Internet and Data



Tagline/ Slogan

We're "People" People


Reach out to the customers




Target Group

Residential and Business communities


Reliable service provider

SWOT Analysis


1. E-billing services and online facilities for customers
2. The company has over 300,000+ customers in the US
3. Exclusive coverage of local sports events and college competitions
4. Dial up And DSL internet connections and  Digital Video all on the same line

5. Also provides services to large companies


1. The brand is restricted to a few locations compared to bigger players

2. Competition in the US means lower market share


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Increasing costs of operations and growing need to improved infrastructure investment
2. Newer technologies evolving each day
3. Mergers and Acquisitions make competition stronger and hence affect its market share



1. Century Link
2. Qwest
3. Verizon

The table above concludes the Midcontinent Communications SWOT analysis along with its marketing and brand parameters.


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