Pacific Telephone Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Pacific Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Telephone Company

Parent Company

Pacific Telephone Company


Prison, Business and Cellular Phone services



Tagline/ Slogan

A name you know and trust


Cheap prison phone servicing




Target Group

Jails, Residential and business sectors


Cheap and affordable

SWOT Analysis


1. Catering needs of a very specific and unique customer
2. Cheap and good quality services
3. Growing more customer base worldwide
4. Innovative human resources

5. No rate fluctuation 24*7


1. Limited business as compared to big competitors
2. Absence in remote areas


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions making competitors strong



1. AT&T
2. Netwix
3. Verizon

The table above concludes the Pacific Telephone Company SWOT analysis along with its marketing and brand parameters.


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