Gateway Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1173

SWOT Analysis of Gateway Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gateway Communications

Parent Company



Telephone Communications


Telecom Service Providers

Tagline/ Slogan

Connecting Africa


Gateway Communications use satellite, subsea cable, wireless and fibre connectivity

Gateway Communications STP



Target Group

Enterprises and companies


As high quality and cost effective solutions

Gateway Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gateway Communications :

1. One of the largest and most advanced pan-African telecommunications network

2. Africa's leading mobile operators and ISPs

3.Connects world’s largest telecoms companies and multinational businesses with African continent

4. Africa’s largest independent telecoms wholesaler

5.Global footprint due to its widespread operations in close to 40 countries

6. Broader portfolio of voice, data and managed telecoms solutions


1. Globally the brand is yet to compete with the prominent players

2.Untapped residential customers


1.Technological advancements

2.Residents market and companies can be tapped further

3. Expansion of operations in newer locations and international locations can boost business


1.Threats from existing competitors

2.Fluctuating economic scenarios and global recession

3. Increasing operational costs mean lower margins

Gateway Communications Competition


Below are the 3 main Gateway Communications competitors :

1. Voltar Communications Inc

2. Intellitech

3. Inter-Tel Incorporated

The brandguide table above concludes the Gateway Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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