Grande Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 963

SWOT Analysis of Grande Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grande Communications

Parent Company

ABRY Partners


Telephone Communications


Telecom Service Providers

Tagline/ Slogan

Better Bundles Fastest Internet Local Service


High-capacity fiber optic network using the latest technological advancements in broadband communications

Grande Communications STP



Target Group

Individuals and companies


Entertainment and communication providers

Grande Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grande Communications. Strengths are:

1.Offer meaningful savings, local and long distance service providers

2.Providers of Better bundles and fastest internet in town

3.24/7 customer care support available

4.Speed and Price a great value for customers

5.Reasonalble fees for installations

6.Monopoly in some parts of Texas and parts of US


Here are the weaknesses of Grande Communications :

1.Alleged connectivity issues are a concern

2.The brand is only at specific locations means low market share and revenues


Following are the Opportunities of Grande Communications :

1.Opportunity for educational institutes emerging as new markets

2.Global expansion as it provides long distance services also

3. Tie-ups with prominent players and also offering customized services to clients


The threats of Grande Communications are as mentioned :

1.Threat from rivalries and growing competition

2.Unhappy customers switching to other service providers

3. Increasing operational costs and unfavorable govt policies

Grande Communications Competition


Below are the 2 main Grande Communications competitors :



The brandguide table above concludes the Grande Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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