Hawaiian Telcom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 756
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SWOT Analysis of Hawaiian Telcom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hawaiian Telcom

Parent Company

Hawaiian Telcom Holdco, Inc.

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Providing a higher level of customer service than its mainland rivals

STP

Segment

Telecommunication

Target Group

Residential and Businesses

Positioning

As an economical and reliable telecom service provider

SWOT Analysis

Strengths

1.Good customer care services, Quick response

2.Excellent Sales Department, rigorous Ad-Campaign

3.Less expensive and better speed

4.Reliable and Fast installation

5.Growth in internet services and television services

6.Dominant local telecom exchange

Weaknesses

1.Acquired by different firms over a period of time also bankruptcy

2.Continuously changing management is a concern for the brand growth

Opportunities

1.New contractor, Accenture, opportunity to expand

2.Wireless markets and increasing tourists in the region

3. Special offers and tariffs to lure custoemrs

Threats

1.Hampered brand image due various acquisitions

2.Common threat by competitors, local players

3. Huge investments and rapid technological changes

Competition

Competitors

1.8x8 Inc

2.ADTRAN

3.Alaska Communications


The table above concludes the Hawaiian Telcom SWOT analysis along with its marketing and brand parameters.

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