Integra Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 712

SWOT Analysis of Integra Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Integra Telecom

Parent Company

Integra Telecom


Telephone Communications



Tagline/ Slogan

Responsive. Reliable. Local


Assure the highest levels of feature functionality, performance and security.




Target Group

Local Businesses


As provider of reliable and secure network services

SWOT Analysis


1.Global leader in business communications

2. Serving more than 200 business communities. Operations in many states in the US

3. Unique 5,000-mile, long haul network - one of the largest in the U.S

4. Highest customer loyalty and satisfaction ratings in the telecommunications industry

5.Expanded enterprise and wholesale customer base

6. Rich Product Offerings Drive Massive Sales Growth for Managed and Cloud Solutions

7. Over 2000+ employees are a part of the organization


1.Limited brand reach as compared to global competitors

2.The brand is restricted to the US for its revenues means slow market share growth rate


1.Residential Markets and newer business markets

2.Neighbouring countries are attractive for this business

3. Acquisition of smaller players can boost the brands presence


1.Established players who provides communication services to businesses as well as residential.

2. Increasing costs of operational and high investment costs

3. Unfavorable market conditions and strict govt rules



1.Earthlink Inc

2.Avantel Ltd

The table above concludes the Integra Telecom SWOT analysis along with its marketing and brand parameters.


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