Optimum Voice SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 619

SWOT Analysis of Optimum Voice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Optimum Voice

Parent Company

Cablevision Systems Corporation


Telephone Communications



Tagline/ Slogan

TV, Phone and Internet services for your business


Offers unlimited calling to the U.S., Canada, Puerto Rico, and the Virgin Islands




Target Group

Residential and Business customers


As an affordable brand

SWOT Analysis


1. Leading telecommunications and media company with a portfolio of operations

2. Large customer base

3. Top-rated digital voice service and customer care services

4.Wide range of services provided all over the sate

5. Popular brand and have strong brand recognition and recall


1.Limited uniqueness and innovation in its product offering

2. Online presence not as elaborate as international players


1.Growth Opportunity to expand its product offerings

2.Scale and expand to the neighboring countries

3. Customised services can boost the brand image


1. Well established players already exist in the market which pose a strong threat

2.Competitors which try to enter USA market

3. Higher operational costs and narrow margins



1. CellularOne

2. AT&T

3.Union telephone

The table above concludes the Optimum Voice SWOT analysis along with its marketing and brand parameters.


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