Pacific LightNet SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 788

SWOT Analysis of Pacific LightNet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific LightNet

Parent Company

SK Telecom Holdings LP


Telephone Communications


Telecom Service Providers

Tagline/ Slogan



Home-grown telecommunications company in Hawaii

Pacific LightNet STP



Target Group

Residential and Business customers


As long distance phone services

Pacific LightNet SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pacific LightNet :

1.Freindly local service and an established brand in Hawaii

2. High speed fiber optic cables and internet access

3.Sold to local and mainland investors

4.Committed team of investors and management

5.Percieved as reliable service providers


1.Acquired by several companies

2.Bankruptcy and legal issues

3.Allegation of fraud on management


1.Government contracts

2.Growth opportunities through local and mainland investors


1.Legal allegations can degrade the brand name

2.Threat of competitors

3. Higher competition and low customer base results in limited revenues

Pacific LightNet Competition


Below are the 2 main Pacific LightNet competitors :

1. Oceanic Time Warner Cable

2. Hawaiian Telcom

The brandguide table above concludes the Pacific LightNet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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