People Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 583

SWOT Analysis of People Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

People Telecom

Parent Company

M2 Telecommunications Group


Telephone Communications



Tagline/ Slogan

Saves businesses


Delivers measurable cost efficiencies and savings




Target Group

Businesses and organisations


As an affordable and high speed network service provider

SWOT Analysis


1.One of the Leading Integrated business communications service provider

2.Australia wide availability

3. Merger with Swiftel can add the brand business

4. Offer a wide range of internet related services and also customized communications system

5.Modern equipment and Augmented capabilities

6. Recognised as one of the fastest growing companies

7. Services are offered like Broadband, Telephone, Mobile, Web Hosting


1.Limited locations means lower market share

2. Online presence is not as elaborate as global players


1.Expanding into new markets

2. Use of technology and innovation to capture markets

3. Customized services and marketing across target audiences


1. Battling intensely for market share

2.Threat of competitors

3. Strict govt rules and increasing operational costs



1. Primus Telecommunications

2.Telstra Corporation

The table above concludes the People Telecom SWOT analysis along with its marketing and brand parameters.


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