RCN Corporation SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1520

SWOT analysis of RCN Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In RCN Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RCN Corporation to benchmark its business & performance as compared to the competitors and industry. RCN Corporation is one of the leading brands in the telecom service providers sector. The table below also lists the top RCN Corporation competitors and elaborates RCN Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

RCN Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
RCN Corporation Brand Analysis
Parent Company

RCN Corporation


Telephone Communications


Telecom Service Providers

Tagline/ Slogan

Life Redefined


Amongst the market leader for providing cable broadband services in the U.S.

RCN Corporation STP

Telecommunications services, Broadband access, Content, Data and Internet services

Target Group

Business and  Residential Customers


Affordable, Reliable  Service for all segments

RCN Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RCN Corporation. Strengths are:

1. Customer Service
2. Superior Technology- Speed, Digital Programming
3. Extensive Customer Base of over 4 million
4. Serving multiple customer segment (Advance Optic-Fiber Network)

5. One of the largest cable service provider in the US

6. Over 1000+ people are a part of the group


Here are the weaknesses in the RCN Corporation SWOT Analysis:

1. Intense competition within the US market means lower growth rate

2. The brand is yet to establish its services in the international markets


Following are the Opportunities in RCN Corporation SWOT Analysis:

1. Growing IT Services Market
2. Scope to grow in other emerging markets
3. Strategic Growth Initiatives


The threats in the SWOT Analysis of RCN Corporation are as mentioned:

1. Existing leaders increasing their market base
2. Frequent Technological Changes
3. Increased presence of new entrants

RCN Corporation Competition

Below are the top 3 RCN Corporation competitors:

1. Cablevision
2. Calhan Wireless
3. Comsat

The brandguide table above concludes the RCN Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RCN Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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