RCN Corporation SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 721

SWOT Analysis of RCN Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RCN Corporation

Parent Company

RCN Corporation


Telephone Communications



Tagline/ Slogan

Life Redefined


Amongst the market leader for providing cable broadband services in the U.S.



Telecommunications services, Broadband access, Content, Data and Internet services

Target Group

Business and  Residential Customers


Affordable, Reliable  Service for all segments

SWOT Analysis


1. Customer Service
2. Superior Technology- Speed, Digital Programming
3. Extensive Customer Base of over 4 million
4. Serving multiple customer segment (Advance Optic-Fiber Network)

5. One of the largest cable service provider in the US

6. Over 1000+ people are a part of the group


1. Intense competition within the US market means lower growth rate

2. The brand is yet to establish its services in the international markets


1. Growing IT Services Market
2. Scope to grow in other emerging markets
3. Strategic Growth Initiatives


1. Existing leaders increasing their market base
2. Frequent Technological Changes
3. Increased presence of new entrants



1. Cablevision
2. Calhan Wireless
3. Comsat

The table above concludes the RCN Corporation SWOT analysis along with its marketing and brand parameters.


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