RCN Corporation SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1074
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SWOT Analysis of RCN Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RCN Corporation

Parent Company

RCN Corporation

Category

Telephone Communications

Sector

Telecom Service Providers

Tagline/ Slogan

Life Redefined

USP

Amongst the market leader for providing cable broadband services in the U.S.

RCN Corporation STP

Segment

Telecommunications services, Broadband access, Content, Data and Internet services

Target Group

Business and  Residential Customers

Positioning

Affordable, Reliable  Service for all segments

RCN Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RCN Corporation :

1. Customer Service
2. Superior Technology- Speed, Digital Programming
3. Extensive Customer Base of over 4 million
4. Serving multiple customer segment (Advance Optic-Fiber Network)

5. One of the largest cable service provider in the US

6. Over 1000+ people are a part of the group

Weaknesses

1. Intense competition within the US market means lower growth rate

2. The brand is yet to establish its services in the international markets

Opportunities

1. Growing IT Services Market
2. Scope to grow in other emerging markets
3. Strategic Growth Initiatives

Threats

1. Existing leaders increasing their market base
2. Frequent Technological Changes
3. Increased presence of new entrants

RCN Corporation Competition

Competitors

Below are the 3 main RCN Corporation competitors :

1. Cablevision
2. Calhan Wireless
3. Comsat


The brandguide table above concludes the RCN Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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