Sonic.net SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 752
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SWOT Analysis of Sonic.net with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sonic.net

Parent Company

Sonic.Net (Private holding)

Category

Telephone Communications

Sector

Telecom Service Providers

Tagline/ Slogan

-

USP

Dedicated to delivering fast, reliable and inexpensive connectivity

Sonic.net STP

Segment

Telecommunication

Target Group

Residential customers

Positioning

As a provider of reliable and high speed connectivity

Sonic.net SWOT Analysis

Strengths

1.First company to install residential gigabit fiber internet in California

2.Expansion through product innovation

3.Earned trust and continuously work for building it

4.Support from companies like, Google, Facebook

5.Percieved as a good internet service provider with relatively lower prices and fast connectivity

6.No debts hence survived in dot com boom against big players

Weaknesses

1.The brand has restricted awareness and lower geographic reach compared to market leaders

2.Have made huge expensive investments but ROI is less

Opportunities

1.Monopolies Drove down creating new opportunities in the market

2.Growth opportunities with technological advancements

3.Govermental access

Threats

1.Big players have market share, cannibalization might happen

2.Presence of Established players in other markets act as a barrier for entry

Sonic.net Competition

Competitors

1.Verizon

2.AT&T

3.Comcast


The brandguide table above concludes the Sonic.net SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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