SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 904

SWOT Analysis of with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parent Company

Sonic.Net (Private holding)


Telephone Communications


Telecom Service Providers

Tagline/ Slogan



Dedicated to delivering fast, reliable and inexpensive connectivity STP



Target Group

Residential customers


As a provider of reliable and high speed connectivity SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of :

1.First company to install residential gigabit fiber internet in California

2.Expansion through product innovation

3.Earned trust and continuously work for building it

4.Support from companies like, Google, Facebook

5.Percieved as a good internet service provider with relatively lower prices and fast connectivity

6.No debts hence survived in dot com boom against big players


1.The brand has restricted awareness and lower geographic reach compared to market leaders

2.Have made huge expensive investments but ROI is less


1.Monopolies Drove down creating new opportunities in the market

2.Growth opportunities with technological advancements

3.Govermental access


1.Big players have market share, cannibalization might happen

2.Presence of Established players in other markets act as a barrier for entry Competition


Below are the 3 main competitors :




The brandguide table above concludes the SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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