TW Telecom SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 906
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SWOT Analysis of TW Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TW Telecom

Parent Company

TW Telecom

Category

Business Ethernet, Internet and voice

Sector

Telecom Service Providers

Tagline/ Slogan

Experience the difference

USP

Open and collaborative

TW Telecom STP

Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Individualistic attention

TW Telecom SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TW Telecom :

1. Catering needs of a very specific and unique customer
2. Afforable and quality services
3. Growing more customer base
4. Expert human resources with an employee base of over 2500+

5. Services: business class managed voice, Internet and data network services, specializing in Ethernet and transport data networking

Weaknesses

1. Limited geographic reach compared to global competition

2. Market share growth is slow owing to regulations and rivalry

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors increasing their operations
2. Newer technologies evolving each day
3. Mergers and Acquisitions make competition stronger

TW Telecom Competition

Competitors

Below are the 3 main TW Telecom competitors :

1. Satellite Country
2. AT&T
3. Dishnet

 

The brandguide table above concludes the TW Telecom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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