TW Telecom SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1149

SWOT analysis of TW Telecom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TW Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TW Telecom to benchmark its business & performance as compared to the competitors and industry. TW Telecom is one of the leading brands in the telecom service providers sector. The table below also lists the top TW Telecom competitors and elaborates TW Telecom market segmentation, target group, positioning & Unique Selling Proposition (USP).

TW Telecom SWOT, Competitors, Marketing STP & Brand analysis Table

TW Telecom

Parent Company

TW Telecom

Category

Business Ethernet, Internet and voice

Sector

Telecom Service Providers

Tagline/ Slogan

Experience the difference

USP

Open and collaborative

TW Telecom STP
Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Individualistic attention

TW Telecom SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TW Telecom. Strengths are:

1. Catering needs of a very specific and unique customer
2. Afforable and quality services
3. Growing more customer base
4. Expert human resources with an employee base of over 2500+

5. Services: business class managed voice, Internet and data network services, specializing in Ethernet and transport data networking

Weaknesses

Here are the weaknesses in the TW Telecom SWOT Analysis:

1. Limited geographic reach compared to global competition

2. Market share growth is slow owing to regulations and rivalry

Opportunities

Following are the Opportunities in TW Telecom SWOT Analysis:

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services

Threats

The threats in the SWOT Analysis of TW Telecom are as mentioned:

1. Competitors increasing their operations
2. Newer technologies evolving each day
3. Mergers and Acquisitions make competition stronger

TW Telecom Competition
Competitors

Below are the top 3 TW Telecom competitors:

1. Satellite Country
2. AT&T
3. Dishnet

 

The brandguide table above concludes the TW Telecom SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TW Telecom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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