TW Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 661

SWOT Analysis of TW Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TW Telecom

Parent Company

TW Telecom


Business Ethernet, Internet and voice



Tagline/ Slogan

Experience the difference


Open and collaborative




Target Group

Residential and Business Communities


Individualistic attention

SWOT Analysis


1. Catering needs of a very specific and unique customer
2. Afforable and quality services
3. Growing more customer base
4. Expert human resources with an employee base of over 2500+

5. Services: business class managed voice, Internet and data network services, specializing in Ethernet and transport data networking


1. Limited geographic reach compared to global competition

2. Market share growth is slow owing to regulations and rivalry


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services


1. Competitors increasing their operations
2. Newer technologies evolving each day
3. Mergers and Acquisitions make competition stronger



1. Satellite Country
2. AT&T
3. Dishnet


The table above concludes the TW Telecom SWOT analysis along with its marketing and brand parameters.


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