Telecom North America SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 855
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SWOT Analysis of Telecom North America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telecom North America

Parent Company

Telecom North America

Category

Multi IMSI-Roaming hub, Mobile and wireless

Sector

Telecom Service Providers

Tagline/ Slogan

-

USP

Third Generation Technology

Telecom North America STP

Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Optimum quality of service

Telecom North America SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telecom North America :

1. Operates a 1900Hz GSM technology
2. Next generation GSM technology revolving around muiti-imsi and multi msisdn
3. Highly trained engineers and wireless staffs
4. Strong service provider

5. Cellular service enables its customers to visit 170 countries

6. It’s a private company with a strong management

Weaknesses

1. Low geographic penetration as compared to global players

2. The brand is low on brand recognition owing to limited marketing expenses

Opportunities

1. Increasing its geographic reach to newer destinations
2. Integration with GPS
3. Acquiring smaller brands to boost its business

Threats

1. Security and safety of customer information
2. Intense competition from communication services
3. Increasing costs of operations and investments

Telecom North America Competition

Competitors

Below are the 3 main Telecom North America competitors :

1. Cincinati Bell
2. AT&T
3. Century Link

 

The brandguide table above concludes the Telecom North America SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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