Silver Star Communications SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 922

SWOT Analysis of Silver Star Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Silver Star Communications

Parent Company

Silver Star Communications


Internet, voice and data services


Telecom Service Providers

Tagline/ Slogan



Long time of trust and service

Silver Star Communications STP



Target Group

Residential and Business Communities



Silver Star Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Silver Star Communications :

1. Competitive pricing has made the brand attract more customers
2. Services are customer focused
3. Dedicated Board members and employees
4. Variety and quality in products and services

5. CSR activities have made the brand more sturdy


1. Competitors have better reach in the service areas
2. Expansion plan is not as elaborate as big firms which may cause hindrance in growth


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Silver Star Communications Competition


Below are the 3 main Silver Star Communications competitors :

1. Verizon
2. Brandenburg
3. AT&T


The brandguide table above concludes the Silver Star Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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