Consolidated Telephone SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 676
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SWOT Analysis of Consolidated Telephone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Consolidated Telephone

Parent Company

Consolidated Companies

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

Connecting the community

USP

Improve and expand our rural areas by implementing new equipment

STP

Segment

Local businesses and residential customers

Target Group

Residents and companies

Positioning

Service providers with latest features

SWOT Analysis

Strengths

1. Use of Fiber Optic Technology
2.Smart Home Technology
3.Full-service telecommunications company
4. Large customer base, serve 26 communities and nearly 8900 miles in Nebraska, United States

5.Wide range of product and service offering

6. Recognized as a leading local broadband provider

Weaknesses

1. Limited customer care services
2.Brand is restricted to a few locations means low business

Opportunities

1. Contracts with Viacom
2.Emerging telecom industry with developing markets
3.Huge opportunity in neighboring countries

Threats

1. There are many players with the same name and same business, so there is a threat of losing identity and market
2.Threat of other players in the market

Competition

Competitors

1.Verizon
2.AT&T
3.Mediacom

 

The table above concludes the Consolidated Telephone SWOT analysis along with its marketing and brand parameters.

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