Alternative SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 715

SWOT Analysis of Alternative with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Alternative Networks Plc


Telephone Communication. Exc. Radio


IT & Telecommunication Services

Tagline/ Slogan

Provides IT Solutions to Businesses from Device to Datacenter


Holds 5 ISO certifications



Businesses in the UK

Target Group

Businesses in the field of Healthcare, Charity, Media, Construction, Legal, Finance & Financial Services etc. in which they have expertise


Provides end-to-end solutions to its diverse client portfolio

SWOT Analysis


1. Expertise in many areas namely Healthcare, Retail, Construction , BFSI etc.
2. Rendering prompt service to clients as they are situated in the UK itself
3. Employee-focused culture
4. Provides end-to-end accountability to clients
5.Services sector to be the major growth driver of the UK economy


1.Majorly UK focused, no global outlook and limited brand presence
2.Good performance of GBP against other currencies makes software export from the UK more expensive


1.Target large customers around an increasingly converged and broader product set 
2.Inorganic/Organic growth into other upcoming sectors like Analytics, Big Data etc.
3.Geographic expansion can help the brand grow and diversify its risks


1.Stagnant economy of the UK
2.Dominance of low cost firms from the emerging markets

3. Increasing presence of global leaders in telecom can reduce market share further



1.Maintel Holdings PLC
2.Manx Telecom PLC
3.Gamma Communications PLC

The table above concludes the Alternative SWOT analysis along with its marketing and brand parameters.


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