Alternative SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1197

SWOT analysis of Alternative analyses the brand/company with its strengths, weaknesses, opportunities & threats. Alternative is one of the leading brands in the telecom service providers sector. The table below also lists the top Alternative competitors and elaborates Alternative segmentation, targeting, positioning & USP.


Parent Company

Alternative Networks Plc


Telephone Communication. Exc. Radio


Telecom Service Providers

Tagline/ Slogan

Provides IT Solutions to Businesses from Device to Datacenter


Holds 5 ISO certifications

Alternative STP


Businesses in the UK

Target Group

Businesses in the field of Healthcare, Charity, Media, Construction, Legal, Finance & Financial Services etc. in which they have expertise


Provides end-to-end solutions to its diverse client portfolio

Alternative SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alternative. Strengths are:

1. Expertise in many areas namely Healthcare, Retail, Construction , BFSI etc.
2. Rendering prompt service to clients as they are situated in the UK itself
3. Employee-focused culture
4. Provides end-to-end accountability to clients
5.Services sector to be the major growth driver of the UK economy


Here are the weaknesses in the Alternative SWOT Analysis:

1.Majorly UK focused, no global outlook and limited brand presence
2.Good performance of GBP against other currencies makes software export from the UK more expensive


Following are the Opportunities in Alternative SWOT Analysis:

1.Target large customers around an increasingly converged and broader product set 
2.Inorganic/Organic growth into other upcoming sectors like Analytics, Big Data etc.
3.Geographic expansion can help the brand grow and diversify its risks


The threats in the SWOT Analysis of Alternative are as mentioned:

1.Stagnant economy of the UK
2.Dominance of low cost firms from the emerging markets

3. Increasing presence of global leaders in telecom can reduce market share further

Alternative Competition


Below are the top 3 Alternative competitors:

1.Maintel Holdings PLC
2.Manx Telecom PLC
3.Gamma Communications PLC

The brandguide table above concludes the Alternative SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Alternative. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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