COLT SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1150

SWOT Analysis of COLT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

COLT group


Telecoms, Managed services



Tagline/ Slogan

Smarter, Faster, Further


its provision of integrated computer and network services



Network services, Voice services, Data Centre Services, Managed cloud services

Target Group

large multinational companies, mid-sized businesses, wholesale customers and channel partners


Positions itself as an information delivery platform rather than simply a telecommunications company

SWOT Analysis


1. Colt operates across Europe, Asia and North America with connections into over 200 cities globally.

2. More than 35,000 customers that have included the likes of BNP Paribas, Deutsche Bank, and Rentokil Initial

3. Excellent customer service facilities

4. It has operations in over 20 European countries USA and India

5. It is one of the leaders in cloud magic quadrants

6. Recognized by several awards for its performances


1. Intense competition in the telecom segment means limited market share growth

2. Mainly targets the business segment and thus is subject to lot of vagaries depending on the economic conditions


1. Increasing per capita income which increases the purchasing power of the people

2. Constant growth in Telecommunications Services sector

3. Expansion opportunities in other countries.

4. Development of algorithm trial on responsible gambling


1. Disruption of Services Due to Uncontrollable Events

3. Volatile revenues because of competitive Pressure
3. Government regulations and unstable financial conditions

4. Difficulty in obtaining licenses



1. British Telecom

2. Cable & Wireless

3. EE Limited

4. Hutchison 3G UK Limited


6. Verizon UK Limited

7. Vodafone Limited

8.Deutsche  Telekom AG

The table above concludes the COLT SWOT analysis along with its marketing and brand parameters.


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