Openreach SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1375

SWOT analysis of Openreach analyses the brand/company with its strengths, weaknesses, opportunities & threats. Openreach is one of the leading brands in the telecom service providers sector. The table below also lists the top Openreach competitors and elaborates Openreach segmentation, targeting, positioning & USP.


Parent Company

BT Group




Telecom Service Providers

Tagline/ Slogan



Subsidiary of BT group

Openreach STP



Target Group

All telecommunications companies


Telecommunications infrastructure provider connecting MDF to end user

Openreach SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Openreach. Strengths are:

1. Subsidiary of BT group means strong backing

2. Deals with Ofcom & BT Group, means access to best technology

3. Signed a contract with ECI communications - largest

4. Specialist in fibre optic technology

5. Expert employees specializing in repairs, network breakdowns etc


Here are the weaknesses in the Openreach SWOT Analysis:

1. Need to provide in time service to a large service base

2. Operations are limited to the UK market, which is nearing saturation


Following are the Opportunities in Openreach SWOT Analysis:

1. Exploit foreign markets

2. Avenues to exploit internet markets and fibre cable technology

3. Scope for expansion is huge


The threats in the SWOT Analysis of Openreach are as mentioned:

1. Government regulatory policies

2. Low margins allowing new entrants

3. competitors exposing BT Groups unfair margins

Openreach Competition


Below are the top 4 Openreach competitors:

1. Vodafone

2. Talk talk

3. Sky

4. City fiber

The brandguide table above concludes the Openreach SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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