US Cellular SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1930
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SWOT Analysis of US Cellular with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

US Cellular

Parent Company

US cellular

Category

Telecommunications

Sector

Telecom Service Providers

Tagline/ Slogan

Believe in something Better

USP

High customer satisfaction to increase loyalty and retention

US Cellular STP

Segment

Mobile phone users

Target Group

Middle class individuals

Positioning

Leveraging our understanding to create differentiated strategy

US Cellular SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of US Cellular :

1. One of the largest wireless telecom network in US with 6500+ employees
2. Serves nearly 5 million customers across many states in US
3. Touts its service, having one of the highest customer retention rates among its competitors
4. Very strong customer satisfaction strategy

5. Very high brand loyalty

6. Strong advertising and marketing across the US

7. Sponsorship of many events and sports teams

Weaknesses

1.Not as well positioned in terms of infrastructure as compared to competitors
2.Intense competition from global and bigger players means limited market share

Opportunities

1.Expansion into newer markets
2.Increasing use of mobile phones
3.Promoting data plans

Threats

1.Intense competition can reduce business
2.Rural market preferring less expensive plans hurting profitability

3. Unfavorable market conditions can affect business

US Cellular Competition

Competitors

Below are the 3 main US Cellular competitors :

1.Verizon
2.AT&T
3.Sprint


The brandguide table above concludes the US Cellular SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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