Ciena SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 881

SWOT Analysis of Ciena with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ciena Corporation


Telecommunications equipment



Tagline/ Slogan

The network specialist


The company claims to provide future proof products



Telecom Networking, Mobile telephony companies offering Voice, Video and Data Services

Target Group

Telecom service providers,cable operator, governments &  IT firms


Pioneering innovation, high capacity transmission system

SWOT Analysis


1.Robust top line growth
2. Strong R&D facility with over 5000+ employees
3. High focus on application centric environment
4.Provides on-demand cloud based services

5.High spending on customer inspired innovation

6.Acquired over many companies to diversify and serve more markets


1.Low margins because of high number of suppliers
2. Additional resources needed to finance business


1. Expansion possibility through Strategic Alliances

2.Increasing usage of internet and focus on Smart Cities can increase revenues manifold
3.Increasing use of data intensive applications


1.Rapid changes in technology 
2. Weakness in the telecom market

3.The practice of purchasing inventory



1. CISCO Systems
2. Alcatel Lucent
3. Telefon AB L M Ericsson

The table above concludes the Ciena SWOT analysis along with its marketing and brand parameters.


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