Cable & Wireless SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 726

SWOT Analysis of Cable & Wireless with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cable & Wireless

Parent Company



Service Provider



Tagline/ Slogan



Founded from a number of British Telegraph companies in the 1870s



Businesses predominantly in the Caribbean and Latin America

Target Group

Private consumption, Corporates, Government etc..


Leading provider of voice, data and IP based services

SWOT Analysis


1. Has 4000 employees with nearly 5 million customers served in 15 countries
2. Almost 150 years of experience in the Caribbean and Latin America markets
3. Cable & wireless is the official broadcaster of the Rio Olympics and also the telecoms partner in the pan Caribbean region
4. Won Americas TMT Deal of the year Award

5. Obtained audio rights for Barclays Premier League for Caribbean and Latin America region
6. Have taken CSR initiative for many causes like Panamanian Children’s Charity event, Green Fund for environmental sustenance, ‘Tiny Hearts of Maldives’ football tournament etc. 
7. Operates 20,000 km of fiber optic cables in the UK


1.Presence in very few countries with small economies
2.Reduction in headcount after being taken over by Vodafone
3.Profit has dipped after the split of the parent company


1. Tremendous potential in B2B and B2G model
2.Revenue through mobile phone, which is the most, preferred medium of data consumption
3. Reinforcement of TV offering by bundling broadband and TV services


1.Regulatory risk, Technology risk, Investment risk, risk of service disruption etc

2. Fluctuating economic scenarios can affect business operations




2. AT&T

The table above concludes the Cable & Wireless SWOT analysis along with its marketing and brand parameters.


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