Avanti Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2487

SWOT Analysis of Avanti Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avanti Communications

Parent Company

Avanti Communications Group plc.


Data Communications Services Provider



Tagline/ Slogan



Has a fleet of a few exclusive satellites



Businesses in the sectors of energy, oil and gas, telecom etc. and the government

Target Group

Private Consumers, businesses and governments


Provide undisruptive services in areas where others can’t provide services

SWOT Analysis


1. Winner of “Queens Award for Enterprise”, UK’s highest accolade for International Trade
2. Provides uninterrupted internet service to a significant part of the world’s population 
3. Diverse employees from 30 countries
4. Pioneer in high throughput satellite data communications
5. Has orbital slots and Ka brand spectrum that covers a market of 1.5 billion
6. Has a unique cloud based flexible customer interface protected by a patented technology
7. Avanti does CSR activities predominantly in Nairobi, Tanzania and Dar-es-salaam where they have a family outreach program to support fragile families


1.Due to accumulative losses, Avanti has generated a lot of negative sentiments in the share markets
2. Avanti has to face credit risk, foreign exchange risk and liquidity risk


1.McKinsey report says that GDP from internet business in Africa will increase
2. Efficient financing of new projects can be carried out
3.Operate from countries with sufficient talent at a cheaper cost


1.  Majority of its midcap amounts to net debt

2. Shortages of resources for Avanti can hinder its future expansion plans



1. Eutelsat
2. BSkyB

The table above concludes the Avanti Communications SWOT analysis along with its marketing and brand parameters.


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