Avanti Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Avanti Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Avanti Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avanti Communications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Avanti Communications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avanti Communications competitors and includes Avanti Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Avanti Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Avanti Communications Brand Analysis
Parent Company

Avanti Communications Group plc.


Data Communications Services Provider


Telecom Service Providers

Tagline/ Slogan



Has a fleet of a few exclusive satellites

Avanti Communications STP
Avanti Communications Segmentation

Businesses in the sectors of energy, oil and gas, telecom etc. and the government

Avanti Communications Target Market

Private Consumers, businesses and governments

Avanti Communications Positioning

Provide undisruptive services in areas where others can’t provide services

Avanti Communications SWOT Analysis
Avanti Communications Strengths

Below are the Strengths in the SWOT Analysis of Avanti Communications:

1. Winner of “Queens Award for Enterprise”, UK’s highest accolade for International Trade
2. Provides uninterrupted internet service to a significant part of the world’s population 
3. Diverse employees from 30 countries
4. Pioneer in high throughput satellite data communications
5. Has orbital slots and Ka brand spectrum that covers a market of 1.5 billion
6. Has a unique cloud based flexible customer interface protected by a patented technology
7. Avanti does CSR activities predominantly in Nairobi, Tanzania and Dar-es-salaam where they have a family outreach program to support fragile families

Avanti Communications Weaknesses

Here are the weaknesses in the Avanti Communications SWOT Analysis:

1.Due to accumulative losses, Avanti has generated a lot of negative sentiments in the share markets
2. Avanti has to face credit risk, foreign exchange risk and liquidity risk

Avanti Communications Opportunities

Following are the Opportunities in Avanti Communications SWOT Analysis:

1.McKinsey report says that GDP from internet business in Africa will increase
2. Efficient financing of new projects can be carried out
3.Operate from countries with sufficient talent at a cheaper cost

Avanti Communications Threats

The threats in the SWOT Analysis of Avanti Communications are as mentioned:

1.  Majority of its midcap amounts to net debt

2. Shortages of resources for Avanti can hinder its future expansion plans

Avanti Communications Competition

Below are the top 2 Avanti Communications competitors:

1. Eutelsat
2. BSkyB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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