Avanti Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Avanti Communications Group plc.

Data Communications Services Provider

Telecom Service Providers

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Has a fleet of a few exclusive satellites

Businesses in the sectors of energy, oil and gas, telecom etc. and the government

Private Consumers, businesses and governments

Provide undisruptive services in areas where others can’t provide services

Below are the Strengths in the SWOT Analysis of Avanti Communications:

1. Winner of “Queens Award for Enterprise”, UK’s highest accolade for International Trade
2. Provides uninterrupted internet service to a significant part of the world’s population 
3. Diverse employees from 30 countries
4. Pioneer in high throughput satellite data communications
5. Has orbital slots and Ka brand spectrum that covers a market of 1.5 billion
6. Has a unique cloud based flexible customer interface protected by a patented technology
7. Avanti does CSR activities predominantly in Nairobi, Tanzania and Dar-es-salaam where they have a family outreach program to support fragile families

Here are the weaknesses in the Avanti Communications SWOT Analysis:

1.Due to accumulative losses, Avanti has generated a lot of negative sentiments in the share markets
2. Avanti has to face credit risk, foreign exchange risk and liquidity risk

Following are the Opportunities in Avanti Communications SWOT Analysis:

1.McKinsey report says that GDP from internet business in Africa will increase
2. Efficient financing of new projects can be carried out
3.Operate from countries with sufficient talent at a cheaper cost

The threats in the SWOT Analysis of Avanti Communications are as mentioned:

1.  Majority of its midcap amounts to net debt

2. Shortages of resources for Avanti can hinder its future expansion plans

Below are the top 2 Avanti Communications competitors:

1. Eutelsat
2. BSkyB