Avanti Communications SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Avanti Communications SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Avanti Communications, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avanti Communications to benchmark its business & performance as compared to the competitors, and make strategic improvements. Avanti Communications is one of the leading brands in the telecom service providers sector.

The article below lists the Avanti Communications SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Avanti Communications SWOT Analysis:

SWOT Analysis of Avanti Communications

For Avanti Communications, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Avanti Communications Strengths

The strengths of Avanti Communications looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Avanti Communications :

1. Winner of “Queens Award for Enterprise”, UK’s highest accolade for International Trade
2. Provides uninterrupted internet service to a significant part of the world’s population 
3. Diverse employees from 30 countries
4. Pioneer in high throughput satellite data communications
5. Has orbital slots and Ka brand spectrum that covers a market of 1.5 billion
6. Has a unique cloud based flexible customer interface protected by a patented technology
7. Avanti does CSR activities predominantly in Nairobi, Tanzania and Dar-es-salaam where they have a family outreach program to support fragile families

Avanti Communications Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Avanti Communications SWOT Analysis:

1.Due to accumulative losses, Avanti has generated a lot of negative sentiments in the share markets
2. Avanti has to face credit risk, foreign exchange risk and liquidity risk

Avanti Communications Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Avanti Communications SWOT Analysis:

1.McKinsey report says that GDP from internet business in Africa will increase
2. Efficient financing of new projects can be carried out
3.Operate from countries with sufficient talent at a cheaper cost

Avanti Communications Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Avanti Communications are as mentioned:

1.  Majority of its midcap amounts to net debt

2. Shortages of resources for Avanti can hinder its future expansion plans

Avanti Communications Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Avanti Communications:

1. Eutelsat
2. BSkyB

Hence this concludes the Avanti Communications SWOT analysis.

Continue reading more about the brand/company.

About Avanti Communications

Avanti Communications Overview
Parent Company

Avanti Communications Group plc.


Data Communications Services Provider


Telecom Service Providers

Tagline/ Slogan



Has a fleet of a few exclusive satellites

Avanti Communications STP

Businesses in the sectors of energy, oil and gas, telecom etc. and the government

Target Market

Private Consumers, businesses and governments


Provide undisruptive services in areas where others can’t provide services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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