Gooch & Housego SWOT Analysis, USP & Competitors

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SWOT Analysis of Gooch & Housego with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gooch & Housego

Parent Company

Gooch & Housego PLC


Photonic technology business



Tagline/ Slogan

Enabling Photonic Technologies


Leader in Photonic Technology



Government and Private firms looking for Photonic products

Target Group

Organizations across sectors looking for Photonic and optics solutions


Leading experts in Photonic and optics technology

SWOT Analysis


1. Traded on London Stock exchange 
2. Growth through acquisitions have strengthened its position
3. Good brand presence in the industry
4. Organic growth of its R&D section

5. Pioneer in Aerospace & Defense, Industrial, Life Sciences and Scientific Research sector

6. Strong operations in UK and USA


1. Limited brand visibility and awareness 
2. Geographic reach is restricted as compared to global players


1. Space for Innovation in this area is immense
2.Expansion into markets like India and China
3.Strategic tie-ups for product development


1.Current struggle of Eurozone
2.Lack of funds to invest in R&D

3. Obsolete product offerings



1.Corning Incorporated
2.3M company
3.Furukawa Electric Co. , Ltd.

The table above concludes the Gooch & Housego SWOT analysis along with its marketing and brand parameters.


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