Gooch & Housego SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 979
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SWOT Analysis of Gooch & Housego with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gooch & Housego

Parent Company

Gooch & Housego PLC

Category

Photonic technology business

Sector

Telecom Service Providers

Tagline/ Slogan

Enabling Photonic Technologies

USP

Leader in Photonic Technology

Gooch & Housego STP

Segment

Government and Private firms looking for Photonic products

Target Group

Organizations across sectors looking for Photonic and optics solutions

Positioning

Leading experts in Photonic and optics technology

Gooch & Housego SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gooch & Housego :

1. Traded on London Stock exchange 
2. Growth through acquisitions have strengthened its position
3. Good brand presence in the industry
4. Organic growth of its R&D section

5. Pioneer in Aerospace & Defense, Industrial, Life Sciences and Scientific Research sector

6. Strong operations in UK and USA

Weaknesses

1. Limited brand visibility and awareness 
2. Geographic reach is restricted as compared to global players

Opportunities

1. Space for Innovation in this area is immense
2.Expansion into markets like India and China
3.Strategic tie-ups for product development

Threats

1.Current struggle of Eurozone
2.Lack of funds to invest in R&D

3. Obsolete product offerings

Gooch & Housego Competition

Competitors

Below are the 3 main Gooch & Housego competitors :

1.Corning Incorporated
2.3M company
3.Furukawa Electric Co. , Ltd.


The brandguide table above concludes the Gooch & Housego SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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