Telecity Group SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 809

SWOT Analysis of Telecity Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telecity Group

Parent Company

Telecity Group Plc


Internet, Data Centre, Colocation


Telecom Service Providers

Tagline/ Slogan

Where content meets connectivity


Specialist in the design, build and management of highly connected, resilient and secure environments in which customers can house their telecoms, internet and IT infrastructure

Telecity Group STP


Data centres

Target Group

ISPs, application service providers, and data-centric telecommunication carriers, as well as enterprise clients


Positioned as leading provider of premium carrier-neutral data centres, operating facilities in city locations across Europe

Telecity Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telecity Group :

1. Present in all the prime city centre locations in Europe

2. High-quality infrastructure and service standards

3. Connectivity options and capacity to support their future growth..

4. Commitment to corporate social responsibility

5. Simple transparent and suitable products

6. A different approach to managing the customer relationship, tailored to non-standard customer needs.


1.  Competition from telecom majors means limited brand awareness and low market share growth

2. Mainly targets the business segment and thus is subject to lot of vagaries depending on the economic conditions


1. Increasing per capita income which increases the purchasing power of the people

2. Constant growth in Telecommunications Services sector

3. Expansion opportunities in other countries.

4. Development of algorithm trial on responsible gambling


1. Disruption of Services Due to Uncontrollable Events

3. Volatile revenues because of competitive Pressure
3. Government regulations and unstable financial conditions

4. Difficulty in obtaining licenses

Telecity Group Competition


Below are the 5 main Telecity Group competitors :

1. Equinix

2. Interxion

3. Colt Group SA

4. BT Global Services Ltd

5. Level 3 Communications, Inc

The brandguide table above concludes the Telecity Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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