Monaco Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 681

SWOT Analysis of Monaco Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monaco Telecom

Parent Company

Xavier Neil & the Monaco Govt.


Service Provider



Tagline/ Slogan



Main telecom provider in Monaco



Private Individuals, Corporate and Government Officials

Target Group

Residents of Monaco


Provides all services at a standard price

SWOT Analysis


1. Has monopoly over fixed telephone lines, internet service provider and television services
2. It has minority stakes in many upcoming countries 
3. It provides in-flight connectivity via GSM and IP address 
4. Spearheaded many initiatives for measuring electromagnetic field intensities to prove that it does not pose health risks
5.Has undergone transformations to create a new and younger identity with the help of a new logo and new visual identity


1. Limited geographic reach and small market share
2. No major operations in big and important economies


1. Africa is a big market and Monaco should try to consolidate their position there
2. Can leverage its position by offering package deals to its customers using mobile handsets only to retain market share in Monaco


1. Europe has become saturated and due to economic hardships faced, it will be difficult for Monaco Telecoms to recover 
2. Afghanistan and African countries are not stable countries and difficult to operate in such conditions
3. With only limited staff and selling points, it has to depend on a stable economy for its sales






The table above concludes the Monaco Telecom SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Monaco Telecom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: