Jazztel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 584

SWOT Analysis of Jazztel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Orange S.A.


Service  (Telephone, Internet, Telephony)



Tagline/ Slogan

Distribuider Autorizado


Listed on the Spanish Nuevo Mercado and is a part of IBEX 35 benchmark index



Spain and her territories

Target Group

English speaking people in Spain and the middle class of Spain


Offering low-cost plans for landline & broadband services

SWOT Analysis


1. Has over 1.2 million broadband clients in Spain & her territories
2. Gives good reception and quality service in major areas and other locations
3. Sales have increased manifold
4. Growth in sales mainly due to ADSL services
5. Have carried out numerous initiatives for CSR by dispatching economic aid

6. Good advertising and marketing activities for the brand


1.Active only in Spain and not in any major country
2.Limited geographic reach means limited market share & lower margins


1. Can start operations in major Spanish speaking countries
2.Roll out of 4G services help in capturing untapped market
3.For immediate growth, Jazztel should look to become a leading operator in Fiber optic network 
4. Spain’s economy has a positive outlook in years to come


1.Saturation of service providers in Spain
2.If Spain’s economy goes into recession, Jazztel will lose out on major clients




The table above concludes the Jazztel SWOT analysis along with its marketing and brand parameters.


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