Sepura SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1566

SWOT analysis of Sepura analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sepura SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sepura to benchmark its business & performance as compared to the competitors and industry. Sepura is one of the leading brands in the telecom service providers sector. The table below also lists the top Sepura competitors and elaborates Sepura market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sepura SWOT, Competitors, Marketing STP & Brand analysis Table
Sepura Brand Analysis
Parent Company

Sepura plc.




Telecom Service Providers

Tagline/ Slogan

Going further in critical communications


Specialized in TETRA (Terrestrial Trunked Radio) & DMR (Digital Mobile Radio)

Sepura STP

Private and Public enterprises

Target Group

Public transport sector, oil & gas sector, mining sector, military sector


Sub premium products

Sepura SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sepura. Strengths are:

1. Designer and manufacturer of radio terminals, with an international network of partners supplying organizations in over 100 countries worldwide
2. Growing revenue shows primes for the organization
3. Strong demand in core markets, 188,000 radios shipped worldwide in 2014 up from 154,000 from last year
4. More than 1000 organizations use Sepura products
5.Expanded its total addressable market
6. CSR includes environmental initiatives,headline sponsor of the Cambridge United Community Trust for positively influencing over 10,000 children


Here are the weaknesses in the Sepura SWOT Analysis:

1. Major part of revenues comes from government agencies and their payment depends upon various conditions, economic and political. Hence, accurate predictions about timings of future pay become difficult
2. Maintaining rapid growth can have negative impact on financial position


Following are the Opportunities in Sepura SWOT Analysis:

1. North America market is one of the fastest growing markets
2. Broadening product portfolio
3. Entering new product verticals


The threats in the SWOT Analysis of Sepura are as mentioned:

1.  Strong competitions in markets where it operates
2. Technology change offers tremendous risk, no formula to predict how fast the huge developmental costs incurred can be mitigated
3. Due to outsourcing of the manufacturing process to other third parties, any failure on their part will lead to negative brand image

Sepura Competition

Below are the top 3 Sepura competitors:



3.DAMM TetraFlex

The brandguide table above concludes the Sepura SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sepura. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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