SWOT Analysis of AdEPT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
AdEPT |
|
Parent Company |
AdEPT telecom plc. |
Category |
Services |
Sector |
|
Tagline/ Slogan |
Faces not numbers |
USP |
One of UK’s leading independent telecom service providers |
AdEPT STP |
|
Segment |
Businesses in the UK |
Target Group |
Small businesses |
Positioning |
Value for money service |
AdEPT SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AdEPT : 1. Supports over 15,000 small, medium and large enterprises 5. Found in 1983, means a strong legacy in the industry 6. Adept is ISO 9001:2000 certified shows its high quality |
Weaknesses |
1. Highly fragmented market in the UK |
Opportunities |
1. Revenue generated from data eclipsing that of voice |
Threats |
1. Economic conditions in UK are recovering at a slow pace |
AdEPT Competition |
|
Competitors |
Below are the 3 main AdEPT competitors : 1.GIffGaff 2.Lycamobile 3.Virgin Media UK |
The brandguide table above concludes the AdEPT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to AdEPT. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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