AdEPT SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2015

SWOT analysis of AdEPT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AdEPT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AdEPT to benchmark its business & performance as compared to the competitors and industry. AdEPT is one of the leading brands in the telecom service providers sector. The table below also lists the top AdEPT competitors and elaborates AdEPT market segmentation, target group, positioning & Unique Selling Proposition (USP).

AdEPT SWOT, Competitors, Marketing STP & Brand analysis Table
AdEPT Brand Analysis
Parent Company

AdEPT telecom plc.




Telecom Service Providers

Tagline/ Slogan

Faces not numbers


One of UK’s leading independent telecom service providers


Businesses in the UK

Target Group

Small businesses


Value for money service

AdEPT SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AdEPT. Strengths are:

1. Supports over 15,000 small, medium and large enterprises
2. Most of customers take multiple products
3. Consistent increase in revenue has improved its performances further
4. CSR includes carrying out corporate fundraiser for Demelza Children’s Hospice

5. Found in 1983, means a strong legacy in the industry

6. Adept is ISO 9001:2000 certified shows its high quality


Here are the weaknesses in the AdEPT SWOT Analysis:

1. Highly fragmented market in the UK
2. No presence outside UK


Following are the Opportunities in AdEPT SWOT Analysis:

1. Revenue generated from data eclipsing that of voice
2. Increase EBITDA by combining direct new businesses with value adding acquisitions
3. Cloud computing


The threats in the SWOT Analysis of AdEPT are as mentioned:

1. Economic conditions in UK are recovering at a slow pace
2. Credit risk, Liquidity risk and competitor risk are the biggest threat to AdEPT

AdEPT Competition

Below are the top 3 AdEPT competitors:



3.Virgin Media UK

The brandguide table above concludes the AdEPT SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AdEPT. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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