NII Holdings SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1918

SWOT analysis of NII Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NII Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NII Holdings to benchmark its business & performance as compared to the competitors and industry. NII Holdings is one of the leading brands in the telecom service providers sector. The table below also lists the top NII Holdings competitors and elaborates NII Holdings market segmentation, target group, positioning & Unique Selling Proposition (USP).

NII Holdings SWOT, Competitors, Marketing STP & Brand analysis Table
NII Holdings Brand Analysis
Parent Company

NII Holdings (Earlier Nextel International)


Mobile communication and wireless services


Telecom Service Providers

Tagline/ Slogan



Differentiated mobile communication services

NII Holdings STP

Telecom solutions, network design

Target Group

Business houses, corporates, non-commercial users


Fully integrated, wireless digital communications services provider

NII Holdings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NII Holdings. Strengths are:

1. Focused on providing fully integrated wireless communication tools, superior customer service and an expanding network footprint.
2. The entry barriers for new players are high as it requires huge investment
3. Ranked among the 50 Fastest-Growing Technology Companies by the Washington Business Journal
4. Subscriber base of 9+ million users

5. Over 15000 people are employed in the organization


Here are the weaknesses in the NII Holdings SWOT Analysis:

1. Presence in Brazil limited to cities of São Paulo and Rio de Janeiro

2. Poor market share in mobile operator sector compared to global players


Following are the Opportunities in NII Holdings SWOT Analysis:

1. Wireless market is continuing to grow
2. Evolving customer demands in this industry are leveraging mobile & wireless for sales, marketing, and service and support functions in their business
3.Rapidly changing technologies


The threats in the SWOT Analysis of NII Holdings are as mentioned:

1. Increasing competition, market saturation, and commoditization of mobile voice

2. Concerns about health risks associated with wireless equipment may reduce the demand for our services.

3. Fragmentation along the mobile & wireless value chain

NII Holdings Competition

Below are the top 3 NII Holdings competitors:

1. Telefonica Vivo
2. Telecom Italia SPA TIM

3. América Móvil, S.A.B. de C.V.

The brandguide table above concludes the NII Holdings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NII Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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