NII Holdings SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 899

SWOT Analysis of NII Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NII Holdings

Parent Company

NII Holdings (Earlier Nextel International)


Mobile communication and wireless services



Tagline/ Slogan



Differentiated mobile communication services



Telecom solutions, network design

Target Group

Business houses, corporates, non-commercial users


Fully integrated, wireless digital communications services provider

SWOT Analysis


1. Focused on providing fully integrated wireless communication tools, superior customer service and an expanding network footprint.
2. The entry barriers for new players are high as it requires huge investment
3. Ranked among the 50 Fastest-Growing Technology Companies by the Washington Business Journal
4. Subscriber base of 9+ million users

5. Over 15000 people are employed in the organization


1. Presence in Brazil limited to cities of São Paulo and Rio de Janeiro

2. Poor market share in mobile operator sector compared to global players


1. Wireless market is continuing to grow
2. Evolving customer demands in this industry are leveraging mobile & wireless for sales, marketing, and service and support functions in their business
3.Rapidly changing technologies


1. Increasing competition, market saturation, and commoditization of mobile voice

2. Concerns about health risks associated with wireless equipment may reduce the demand for our services.

3. Fragmentation along the mobile & wireless value chain



1. Telefonica Vivo
2. Telecom Italia SPA TIM

3. América Móvil, S.A.B. de C.V.

The table above concludes the NII Holdings SWOT analysis along with its marketing and brand parameters.


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