Arris SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2756

SWOT analysis of Arris analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arris to benchmark its business & performance as compared to the competitors and industry. Arris is one of the leading brands in the telecom service providers sector. The table below also lists the top Arris competitors and elaborates Arris market segmentation, target group, positioning & Unique Selling Proposition (USP).

Arris SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Arris Group Inc.


High-speed data, video and telephony systems




Global innovator in IP, video and broadband technology



Customer premises equipment and network and cloud

Target Group

Cable operators such as Comcast, Time Warner etc.


Innovative and reliable partner to deliver broadband services

SWOT Analysis


1. Market leader in network and cloud solutions to deliver broadband and video services
2. High emphasis on Research and Development 
3. Highly skilled and compact workforce (just 6000 employees in 30 countries)

4. 2000+ patents are already approved or are in the process of approval

5. ARRIS has a history of constant innovation, and has repeatedly changed how entertainment and communications are delivered

6. ARRIS is known for working closely with the customer to achieve high customer satisfaction and enables it to have high customer retention

7. Acquisition of companies have strengthened the company


1. Serves limited customers and highly dependent on them for revenues
2. Limited brand recognition amongst its peers


1. Strong growth outlook for global OTT market
2. Investment in new markets especially emerging markets like India, Africa etc.

3. Converged Cable Access Platform (CCAP) is growing at a fast pace and ARRIS is one of the companies that invested early in this technology


1. Telecommunication is a rapidly changing sector with newer innovations everyday
2. Loss in market share and declining profitability due to intense competition in Telecommunication sector

3. Recent probe initiated by US Anti-trust regulator to probe its merger with Pace PLC



1. Cisco Systems Inc.

2. Huawei Investments & Holdings Co. Ltd.

3. ZTE Corporation

4. Ericsson

5. Samsung Electronics

6. Netgear Inc.

The brandguide table above concludes the Arris SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arris. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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