BellSouth Corporation SWOT Analysis, Competitors & USP

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SWOT Analysis of BellSouth Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BellSouth Corporation

Parent Company



Telephone, Internet and Television




The name of AT&T and award winning customer service of Bell South Corp



Wireless and broadband services

Target Group

Small businesses and customers seeking reliable, cost effective and comprehensive package of services


Leader provider of telecommunication and internet services to South East America

SWOT Analysis


1. Bell South after merger with AT&T in 2006, became AT&T South, a premier Global Communications Company
2. Leadership position and expertise in South East America and Latin America
3. Currently operating under the name AT&T South, AT&T is a well recognized brand name world leader in providing IP based communication services
4. Over 60,000+ people are employed with the company

5. Comprehensive knowledge of scenario and demand of wireless services in the domestic markets

6.It provides online and directory advertising through and Yellow Pages


1.Bell South was limited to operation in the South Eastern areas of America i.e. geographic limitation
2.Strong competition means limited market share


1.With the technological and resource backing of AT&T, Bell South can look forward to establishing a strong foothold in rural and remote areas of Alabama
2.A lot of new products and services have come up with recent technological advancements
3.New markets to be explored, expertise in the domestic market can be utilized for success in similar markets abroad


1.Large and small wireless carriers rebranding themselves to come up as a single brand against AT&T
2.Increasing costs of operation and tax changes
3.Risk of lower profitability with increase in number of players in the market



2.Alaska Communications Systems


The brandguide table above concludes the BellSouth Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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