Alltel SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1579

SWOT Analysis of Alltel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AT&T Mobility and Verizon Wireless


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Come and Get Your Love


Agreements with Verizon and Sprint allowed its user to roam throughout US

Alltel STP


Small to medium size cities

Target Group

Residential and business customers


Connecting the rural US

Alltel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alltel. Strengths are:

1. High profitability and revenue due to which Verizon Wireless acquired its major operations in a deal valued at $28.1 billion
2. Due to acquisition by Verizon, it reduced its labor costs extensively
3. LTE 4G network capabilities across its network

4. Now part of US’s largest wireless carrier, Verizon Wireless

5. Experience in serving customers in the rural areas where it had considerable share previously


Here are the weaknesses of Alltel :

1. Due to acquisition, FCC asked Verizon to divest 105 markets where Alltel operated
2. Confusion amongst the consumer as some markets were taken over by Verizon, and some by AT&T
3. The areas left under Alltel name are too small to be significant and are not commercially viable


Following are the Opportunities of Alltel :

1. Higher revenue growth in rural areas rather than urban areas 
2. Leveraging 4G network capabilities in the rural areas
3. Introduction of VOIP services through Verizon Wireless


The threats of Alltel are as mentioned :

1. Intense competition in US market
2. The name Alltel is no longer synonymous in US due to acquisition by Verizon and AT&T
3. Cannibalization of Verizon wireless & AT&T markets in some areas

Alltel Competition


Below are the 3 main Alltel competitors :

1. T-Mobile
2. Sprint Corporation
3. U.S. Cellular

The brandguide table above concludes the Alltel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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