Alltel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 949

SWOT Analysis of Alltel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AT&T Mobility and Verizon Wireless


Mobile Service Provider



Tagline/ Slogan

Come and Get Your Love


Agreements with Verizon and Sprint allowed its user to roam throughout US



Small to medium size cities

Target Group

Residential and business customers


Connecting the rural US

SWOT Analysis


1. High profitability and revenue due to which Verizon Wireless acquired its major operations in a deal valued at $28.1 billion
2. Due to acquisition by Verizon, it reduced its labor costs extensively
3. LTE 4G network capabilities across its network

4. Now part of US’s largest wireless carrier, Verizon Wireless

5. Experience in serving customers in the rural areas where it had considerable share previously


1. Due to acquisition, FCC asked Verizon to divest 105 markets where Alltel operated
2. Confusion amongst the consumer as some markets were taken over by Verizon, and some by AT&T
3. The areas left under Alltel name are too small to be significant and are not commercially viable


1. Higher revenue growth in rural areas rather than urban areas 
2. Leveraging 4G network capabilities in the rural areas
3. Introduction of VOIP services through Verizon Wireless


1. Intense competition in US market
2. The name Alltel is no longer synonymous in US due to acquisition by Verizon and AT&T
3. Cannibalization of Verizon wireless & AT&T markets in some areas



1. T-Mobile
2. Sprint Corporation
3. U.S. Cellular

The table above concludes the Alltel SWOT analysis along with its marketing and brand parameters.


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