Alltel SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1692

SWOT analysis of Alltel analyses the brand/company with its strengths, weaknesses, opportunities & threats. Alltel is one of the leading brands in the telecom service providers sector. The table below also lists the top Alltel competitors and elaborates Alltel segmentation, targeting, positioning & USP.

Alltel SWOT, Competitors, Marketing STP & Brand analysis Table
Alltel Brand Analysis
Parent Company

AT&T Mobility and Verizon Wireless

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Come and Get Your Love

USP

Agreements with Verizon and Sprint allowed its user to roam throughout US

Alltel STP
Segment

Small to medium size cities

Target Group

Residential and business customers

Positioning

Connecting the rural US

Alltel SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alltel. Strengths are:

1. High profitability and revenue due to which Verizon Wireless acquired its major operations in a deal valued at $28.1 billion
2. Due to acquisition by Verizon, it reduced its labor costs extensively
3. LTE 4G network capabilities across its network

4. Now part of US’s largest wireless carrier, Verizon Wireless

5. Experience in serving customers in the rural areas where it had considerable share previously

Weaknesses

Here are the weaknesses in the Alltel SWOT Analysis:

1. Due to acquisition, FCC asked Verizon to divest 105 markets where Alltel operated
2. Confusion amongst the consumer as some markets were taken over by Verizon, and some by AT&T
3. The areas left under Alltel name are too small to be significant and are not commercially viable

Opportunities

Following are the Opportunities in Alltel SWOT Analysis:

1. Higher revenue growth in rural areas rather than urban areas 
2. Leveraging 4G network capabilities in the rural areas
3. Introduction of VOIP services through Verizon Wireless

Threats

The threats in the SWOT Analysis of Alltel are as mentioned:

1. Intense competition in US market
2. The name Alltel is no longer synonymous in US due to acquisition by Verizon and AT&T
3. Cannibalization of Verizon wireless & AT&T markets in some areas

Alltel Competition
Competitors

Below are the top 3 Alltel competitors:

1. T-Mobile
2. Sprint Corporation
3. U.S. Cellular

The brandguide table above concludes the Alltel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alltel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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