Nippon Telegraph & Telephone Corporation SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1993

SWOT Analysis of Nippon Telegraph & Telephone Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Telegraph & Telephone Corporation

Parent Company

Government of Japan


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Global ICT Partner – Innovative. Reliable. Seamless


Japanese Innovation and Strong infrastructure

Nippon Telegraph & Telephone Corporation STP


Businesses and Individual users

Target Group

Broadband and High end connectivity solution users


One Stop Shop for all communication needs

Nippon Telegraph & Telephone Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nippon Telegraph & Telephone Corporation. Strengths are:

1. Research and Development Activities
2. Stable Revenue Growth
3. Diversified offerings and Integrated Services
4. One of the top and biggest telecom companies in Asia
5. Over 200,000 employees in the organization
6. High investments in R&D; and active involvement in sponsorships in major sporting events


Here are the weaknesses of Nippon Telegraph & Telephone Corporation :

1. Highly dependent on Japanese Market
2. Market share is restricted and strong competition from a few other major players


Following are the Opportunities of Nippon Telegraph & Telephone Corporation :

1. Potential growth in IT services
2. Strategic acquisitions
3. Globalization of business


The threats of Nippon Telegraph & Telephone Corporation are as mentioned :

1. Economic slowdown
2. Extreme competitive pressure
3. Affected by natural disasters

Nippon Telegraph & Telephone Corporation Competition


Below are the 3 main Nippon Telegraph & Telephone Corporation competitors :

1. Vodafone
3. Softbank Mobile

The brandguide table above concludes the Nippon Telegraph & Telephone Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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